# People Counting Sensors: How to Turn Data into Value for Events and Exhibitions - **Language:** EN - **Published on:** 2024-12-15 ## Discover In the fast-paced world of events and exhibitions, understanding visitor behavior and managing crowd flow is crucial to ensuring a pleasant and successful experience for attendees. Visitor data, or footfall data, can be a valuable source of information when it comes to analyzing an event's pedestrian traffic. ## What are the challenges? 1. How to use venue resources efficiently 2. how to optimize venue performance by scheduling the right amount of staff to ensure customer satisfaction and prevent lost sales. ![Image](https://shop2.marcomweb.it/storage/blocks/images/GjGA2Fz4xQNwyKDe6Sxcc72vythzBdQozJJ5tXV7.webp) Regarding visitor counting at trade shows, Ariadne Maps from Germany also offers its unique insights. Ariadne helps exhibitors measure their stand's performance: number of passers-by, visitors, conversion rate, average dwell time, shows where people visiting their stand come from and go to, and where they go after visiting their stand, and more. Thanks to these metrics, exhibitors can easily measure their return on investment (ROI) at trade shows. ![Image](https://shop2.marcomweb.it/storage/blocks/images/nCQSe5tZKg94vEhUplXXaVFYl0wuWtYiprsxH3fZ.webp) **Efficiently utilize site resources via the booking system** As shown in the diagram below, we can install a VS121 device at each station to determine the number of people present. Using the VS121, we can accurately detect the occupancy of each seat. When the seat is detected as occupied by zero people, it can be marked as available or free on the platform. Furthermore, integration with the booking system is possible. Red indicates "in use", orange "reserved", and green "available". The system provides a very intuitive view of the building's occupancy status. ![Image](https://shop2.marcomweb.it/storage/blocks/images/XVfF7ovkmR0XgeP7xh1yDCTMXL7ZGjMPuo9vCWmd.webp) If you are concerned about privacy disclosure, you can choose our LoRaWAN version of the VS121, which can completely direct information disclosure. Due to LoRa's technical limitations, images will not be transmitted. Below is a topology diagram. ![Image](https://shop2.marcomweb.it/storage/blocks/images/3wyIy5qMRKhVbwOs06uDt4SVnAYO5gAkc9bfaOZ8.webp) Having addressed the first challenge, let's now shift our focus to "how to optimize location performance". ## Gain valuable insights into participant behavior and preferences By collecting data on visitor numbers and their dwell time, event organizers can gain valuable insights into participant behavior and preferences. Our VS121 can collect people's dwell time and transmit this data to the platform. Furthermore, in the latest version, the VS121-P model also supports real-time uploading of people's coordinates. Customers can use this data on their platforms to generate heatmaps. If the customer does not want to perform too much processing on the platform, they can also choose our VS133, which can directly show the heatmap effect, just like in the picture below. ![Image](https://shop2.marcomweb.it/storage/blocks/images/RZag7SqQjTBz1weAGIvgO3XWZ0iPWOF1uzSNFVx4.webp) Knowing where visitors stop and how long they stay at different points of the event or exhibition offers many advantages. With some analytics services, you can, for example, track visitor flow and recognize the most popular areas of the exhibition, analyze how entrances are used, and gain deeper insight into demographics. ## Determine peak visitation times If you cover all event entrances and exits with people counting sensors, you are also able to obtain real-time occupancy data, which allows you to know exactly how many visitors are at the fair. Advanced ToF technology, combined with an AI algorithm, allows the sensor to handle complex scenes and distinguish non-human objects with up to 99.8% accuracy. ## Related products - [VS133P - AI ToF People Counting Sensor POE Version](https://shop2.marcomweb.it/en/converters-sensors/vs133p-ai-tof-people-counting-sensor-poe-version) — 690,00 € ![Image](https://shop2.marcomweb.it/storage/blocks/images/6GWS8s4UYjq0aBYo1WjQpGI8RbH7HUw6ShOW4nTt.webp) With a ticket scanning system (for example), you can know how many people have entered, but not how many have left the area. You can also use stop lights or displays to control the flow of people at event entrances. Explore our real-time solutions. You can optimize your venue's performance by scheduling the right amount of staff to ensure customer satisfaction and prevent lost sales. This is the solution for today's events and trade shows, all analysis without data as a basis is empty talk, and VS121 and VS133 are the devices that can collect the data for you! Milesight devices are available in the store: ## Manufacturers - Milesight --- Source: https://shop2.marcomweb.it/en/news/people-counting-sensors-how-to-turn-data-into-value-for-events-and-exhibitions MARCOM S.r.l. — a trusted supplier for industrial automation and building automation.